The German market was attractive because Germany was a highly industrialized country with a strong service sector and a high population density, and it was also the greatest importer in the world. One of the challenges was that in Germany, the Marks & Spencer brand was completely unknown. In addition, Marks & Spencer had to compete with the variety and choice that these established businesses already offered.
Why was Germany such an attractive market for Marks & Spencer? Describe the difficulties likely to be faced by any organization entering this market.
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Academic.Tips. (2023) 'Why was Germany such an attractive market for Marks & Spencer? Describe the difficulties likely to be faced by any organization entering this market'. 7 February.
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Academic.Tips. (2023, February 7). Why was Germany such an attractive market for Marks & Spencer? Describe the difficulties likely to be faced by any organization entering this market. https://academic.tips/question/why-was-germany-such-an-attractive-market-for-marks-spencer-describe-the-difficulties-likely-to-be-faced-by-any-organization-entering-this-market/
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Academic.Tips. 2023. "Why was Germany such an attractive market for Marks & Spencer? Describe the difficulties likely to be faced by any organization entering this market." February 7, 2023. https://academic.tips/question/why-was-germany-such-an-attractive-market-for-marks-spencer-describe-the-difficulties-likely-to-be-faced-by-any-organization-entering-this-market/.
1. Academic.Tips. "Why was Germany such an attractive market for Marks & Spencer? Describe the difficulties likely to be faced by any organization entering this market." February 7, 2023. https://academic.tips/question/why-was-germany-such-an-attractive-market-for-marks-spencer-describe-the-difficulties-likely-to-be-faced-by-any-organization-entering-this-market/.
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Academic.Tips. "Why was Germany such an attractive market for Marks & Spencer? Describe the difficulties likely to be faced by any organization entering this market." February 7, 2023. https://academic.tips/question/why-was-germany-such-an-attractive-market-for-marks-spencer-describe-the-difficulties-likely-to-be-faced-by-any-organization-entering-this-market/.
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"Why was Germany such an attractive market for Marks & Spencer? Describe the difficulties likely to be faced by any organization entering this market." Academic.Tips, 7 Feb. 2023, academic.tips/question/why-was-germany-such-an-attractive-market-for-marks-spencer-describe-the-difficulties-likely-to-be-faced-by-any-organization-entering-this-market/.
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