Research Proposal Regarding Public Relations or Advertising Campaign

How would you develop a fully structured research proposal regarding public relations or advertising campaigns for a product or service of a commercial brand or a nonprofit organization?

What kinds of knowledge or information do you seek? How will you use the knowledge or information? What research methods do you want to use to seek the aforementioned information? State your research question and research thesis. Provide a clear and compelling rationale for the selected research methods. Describe the procedures for finding and selecting respondents.