The Integration of Behavioral Change Models in Social Marketing Programs

Analyze the integration of behavioral change models in social marketing programs in public health.

Discuss an opportunity for you to add your thoughts and analysis to something you have read. Show your understanding of the content and express in writing how it affects your own thoughts and ideas. How are the authors’ views relative to current health disparities? What do the authors pose as ways to reduce health disparities in the future? How do your perceptions, actions, or beliefs align with those of the authors?