A Semiotic Analysis of an Advertisement

Compose a semiotic analysis of an advertisement.

Select an advertisement. Identify the signs. Identify the types of signs (e.g., icon, index, or symbol), and discuss the rhetorical significance of the sign type or types:

• How does the sign communicate?
• Identify the codes and discuss their significance.
• Discuss how the sign (the whole ad) communicates on a denotative level.
• Discuss how the sign (the whole ad) communicates on a connotative level.
• Discuss how the sign (the whole ad) communicates on an ideological or mythological level.