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A Digital Marketing Plan for a Small Business
Create a digital marketing plan for a small business – Blank Street (a coffee shop).
Describe briefly the history of the small business, where they are located, when it was founded, what is their major focus and most importantly, what the small business ”Blank Street” mainly sells and provides. What are your value proposition and revenue model for Blank Street? How do they make its revenue for its Business Model be affected by its value proposition to its consumers? Why is an Internet Marketing campaign appropriate for your chosen small business, and what will the firm gain from reaching out to consumers online, such as via social media?