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Uber and the Sharing Economy: Global Market Expansion and Reception

Discuss the question of Uber’s entry into the international global market. Analyze the sharing economy.

What are Uber’s core competencies? How does this answer matter to sharing economy? What Challenges does Uber face during global expansion? Is Uber’s business vulnerable since it is easily imitated by others, such as DIDI Kuaidi in China and OLA in India? Can Uber overcome the challenges of foreign governments? Should it try to collaborate with these foreign governments? If so, how? What are the pros and cons of doing so? What strategies should Uber implement to expand globally?

Analysis of the History of Advertising
Kotler et al. say: "In Marketing 5.0, businesses need to demonstrate to customers that the correct applications of technology may improve human happiness" Is your client using technology to improve human happiness? How well do the technologies currently implemented by your client for this product/service address the digital divide? What changes would you recommend for the future (5-10 years)? Assess your client in the six aspects of the Technology Compass. How well do the technologies currently implemented by your client for this product/service provide personal, social, and experiential customer solutions? What changes would you recommend for the future (5-10 years)?