Timing played a key role in Marks & Spencer’s entry strategy into Germany because it is crucial to analyze the market and economic situation. In 1990 the German economy thereafter entered a period of contraction. With the merger of a number of big department store chains during the recession, the structure of German retailing changed. A lack of difference between several of the retailers was also apparent.
Describe the importance played by timing in Marks & Spencer’s entry strategy into Germany.
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Academic.Tips. (2023, February 7). Describe the importance played by timing in Marks & Spencer’s entry strategy into Germany. https://academic.tips/question/describe-the-importance-played-by-timing-in-marks-spencers-entry-strategy-into-germany/
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Academic.Tips. 2023. "Describe the importance played by timing in Marks & Spencer’s entry strategy into Germany." February 7, 2023. https://academic.tips/question/describe-the-importance-played-by-timing-in-marks-spencers-entry-strategy-into-germany/.
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Academic.Tips. "Describe the importance played by timing in Marks & Spencer’s entry strategy into Germany." February 7, 2023. https://academic.tips/question/describe-the-importance-played-by-timing-in-marks-spencers-entry-strategy-into-germany/.
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"Describe the importance played by timing in Marks & Spencer’s entry strategy into Germany." Academic.Tips, 7 Feb. 2023, academic.tips/question/describe-the-importance-played-by-timing-in-marks-spencers-entry-strategy-into-germany/.
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