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Home/Marketing/You have built a new 4* hotel with 200 rooms on a beach of a Greek island. As one option, you have chosen to offer your rooms to end-users by using “Booking.com.” In the hotels industry, Booking.com is considered “blessing” but also “curse” at the same time – debate why.

You have built a new 4* hotel with 200 rooms on a beach of a Greek island. As one option, you have chosen to offer your rooms to end-users by using “Booking.com.” In the hotels industry, Booking.com is considered “blessing” but also “curse” at the same time – debate why.

The website “Booking.com” is a particular case distribution channel in the hotel industry, being referred to as simultaneously a blessing and a curse. The advantages of the platform are numerous, to say the least, with it being the biggest and the most recognizable middleman in the industry. Namely, the platform facilitates the organization of the booking, significantly reducing the pressure put on the operations management of the hotel.

That being said, many of the platform’s best-designed features are designed to promote the website and not its corporate clients. Booking.com provides potential tourists with the endless opportunity to browse and consider multiple options, which secures the large user base for the platform but does not necessarily benefit individual hotels. And even the aforementioned booking facilitation, although valuable in the area of operations management, reduces the interaction between the clients and the hotels, leading to difficulties in relationship building.

Recommendations on the topic of the hotel distribution channels involve considering emerging alternative options that more and more hotels are taking advantage of today. For example, partnerships with specialized tourism guides would facilitate the hotel’s access to a highly specified customer base that is interested in traveling on a regular basis. Such strategic partnerships might be beneficial for the development of long-term relationships with customers, which is an important source of competitive advantage in an oversaturated tourism market.

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Academic.Tips. (2022) 'You have built a new 4* hotel with 200 rooms on a beach of a Greek island. As one option, you have chosen to offer your rooms to end-users by using “Booking.com.” In the hotels industry, Booking.com is considered “blessing” but also “curse” at the same time – debate why'. 9 December.

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Academic.Tips. (2022, December 9). You have built a new 4* hotel with 200 rooms on a beach of a Greek island. As one option, you have chosen to offer your rooms to end-users by using “Booking.com.” In the hotels industry, Booking.com is considered “blessing” but also “curse” at the same time – debate why. https://academic.tips/question/you-have-built-a-new-4-hotel-with-200-rooms-on-a-beach-of-a-greek-island-as-one-option-you-have-chosen-to-offer-your-rooms-to-end-users-by-using-booking-com-in-the-hotels-industr/

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Academic.Tips. 2022. "You have built a new 4* hotel with 200 rooms on a beach of a Greek island. As one option, you have chosen to offer your rooms to end-users by using “Booking.com.” In the hotels industry, Booking.com is considered “blessing” but also “curse” at the same time – debate why." December 9, 2022. https://academic.tips/question/you-have-built-a-new-4-hotel-with-200-rooms-on-a-beach-of-a-greek-island-as-one-option-you-have-chosen-to-offer-your-rooms-to-end-users-by-using-booking-com-in-the-hotels-industr/.

1. Academic.Tips. "You have built a new 4* hotel with 200 rooms on a beach of a Greek island. As one option, you have chosen to offer your rooms to end-users by using “Booking.com.” In the hotels industry, Booking.com is considered “blessing” but also “curse” at the same time – debate why." December 9, 2022. https://academic.tips/question/you-have-built-a-new-4-hotel-with-200-rooms-on-a-beach-of-a-greek-island-as-one-option-you-have-chosen-to-offer-your-rooms-to-end-users-by-using-booking-com-in-the-hotels-industr/.


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Academic.Tips. "You have built a new 4* hotel with 200 rooms on a beach of a Greek island. As one option, you have chosen to offer your rooms to end-users by using “Booking.com.” In the hotels industry, Booking.com is considered “blessing” but also “curse” at the same time – debate why." December 9, 2022. https://academic.tips/question/you-have-built-a-new-4-hotel-with-200-rooms-on-a-beach-of-a-greek-island-as-one-option-you-have-chosen-to-offer-your-rooms-to-end-users-by-using-booking-com-in-the-hotels-industr/.

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"You have built a new 4* hotel with 200 rooms on a beach of a Greek island. As one option, you have chosen to offer your rooms to end-users by using “Booking.com.” In the hotels industry, Booking.com is considered “blessing” but also “curse” at the same time – debate why." Academic.Tips, 9 Dec. 2022, academic.tips/question/you-have-built-a-new-4-hotel-with-200-rooms-on-a-beach-of-a-greek-island-as-one-option-you-have-chosen-to-offer-your-rooms-to-end-users-by-using-booking-com-in-the-hotels-industr/.

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DELL computers (USA) is renowned for the direct selling of PC’s (notebooks) to customers by phone, internet and now through e-business enabling consumers to go through the whole sales process online. In the past DELL was known to be great in mass-customization. In order to compete with competitors like HP and IBM, DELL developed other business fields – see table below. In 2005 DELL hired 150 sale people to sell their products to the UK and Europe changing from direct selling to personal selling, mainly in the field of b2b. Given the company background above, are you surprised by DELL’s move to personal salespeople and sales teams for business customers? Critically evaluate the pros and cons of their strategy. Address theoretical approaches covered during class but also refer to relevant literature and possibly website research.
DELL computers (USA) is renowned for the direct selling of PC’s (notebooks) to customers by phone, internet and now through e-business enabling consumers to go through the whole sales process online. In the past DELL was known to be great in mass-customization. In order to compete with competitors like HP and IBM, DELL developed other business fields – see table below. In 2005 DELL hired 150 sale people to sell their products to the UK and Europe changing from direct selling to personal selling, mainly in the field of b2b. Design a scenario of how you would perceive (live) a working day for a DELL sales representative in order to develop their sales against their direct competition in the field of b2b sales – what would you consider your major tasks? Prioritize your tasks and argue why. Use theoretical approaches covered during class.
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