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Home/Marketing/DELL computers (USA) is renowned for the direct selling of PC’s (notebooks) to customers by phone, internet and now through e-business enabling consumers to go through the whole sales process online. In the past DELL was known to be great in mass-customization. In order to compete with competitors like HP and IBM, DELL developed other business fields – see table below. In 2005 DELL hired 150 sale people to sell their products to the UK and Europe changing from direct selling to personal selling, mainly in the field of b2b. Design a scenario of how you would perceive (live) a working day for a DELL sales representative in order to develop their sales against their direct competition in the field of b2b sales – what would you consider your major tasks? Prioritize your tasks and argue why. Use theoretical approaches covered during class.

DELL computers (USA) is renowned for the direct selling of PC’s (notebooks) to customers by phone, internet and now through e-business enabling consumers to go through the whole sales process online. In the past DELL was known to be great in mass-customization. In order to compete with competitors like HP and IBM, DELL developed other business fields – see table below. In 2005 DELL hired 150 sale people to sell their products to the UK and Europe changing from direct selling to personal selling, mainly in the field of b2b. Design a scenario of how you would perceive (live) a working day for a DELL sales representative in order to develop their sales against their direct competition in the field of b2b sales – what would you consider your major tasks? Prioritize your tasks and argue why. Use theoretical approaches covered during class.

As a salesperson at DELL, I would focus on the company’s pool of corporate clients and ensure that the negotiations result in mutual satisfaction for both sides. To achieve this outcome, I would practice high-level communication and marketing skills before and during the deal happening.

Devices/Solutions200120042006
PCs202730
Servers5810
Services359
Software3713
DELL revenue (in billion dollars)

I would research the potential clients to forecast their probable needs and then customize the range of initial offerings accordingly. I would also research the catalog of DELL’s options outside of the initial offering in case a client requires something I was unable to consider. Remembering the disadvantages of the approach, I would ensure my propositions are not perceived as inappropriate or aggressive. Finally, when discussing the timeframe for the order, I would be realistic, as corporate clients typically provide larger orders, and it is important to avoid giving the client any unrealistic expectations.

Recommendations on the basis of the case study include for DELL to continue practicing and improving their direct approach to customers. Although risky and somewhat ill-reputed as a whole, it shines in a new light when applied to the company that uses it to increase order personalization and customization. In the PC market, DELL occupies a unique niche of affordable, mid-range high-quality laptops and PCs, granting them the title of “the office computer.” It is, therefore, evident that the company’s current approach to the market is sufficient to secure its dominance within this niche and needs to be perfected rather than changed.

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Academic.Tips. (2022) 'DELL computers (USA) is renowned for the direct selling of PC’s (notebooks) to customers by phone, internet and now through e-business enabling consumers to go through the whole sales process online. In the past DELL was known to be great in mass-customization. In order to compete with competitors like HP and IBM, DELL developed other business fields – see table below. In 2005 DELL hired 150 sale people to sell their products to the UK and Europe changing from direct selling to personal selling, mainly in the field of b2b. Design a scenario of how you would perceive (live) a working day for a DELL sales representative in order to develop their sales against their direct competition in the field of b2b sales – what would you consider your major tasks? Prioritize your tasks and argue why. Use theoretical approaches covered during class'. 9 December.

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Academic.Tips. (2022, December 9). DELL computers (USA) is renowned for the direct selling of PC’s (notebooks) to customers by phone, internet and now through e-business enabling consumers to go through the whole sales process online. In the past DELL was known to be great in mass-customization. In order to compete with competitors like HP and IBM, DELL developed other business fields – see table below. In 2005 DELL hired 150 sale people to sell their products to the UK and Europe changing from direct selling to personal selling, mainly in the field of b2b. Design a scenario of how you would perceive (live) a working day for a DELL sales representative in order to develop their sales against their direct competition in the field of b2b sales – what would you consider your major tasks? Prioritize your tasks and argue why. Use theoretical approaches covered during class. https://academic.tips/question/dell-computers-usa-is-renowned-for-the-direct-selling-of-pcs-notebooks-to-customers-by-phone-internet-and-now-through-e-business-enabling-consumers-to-go-through-the-whole-sales-process-3/

References

Academic.Tips. 2022. "DELL computers (USA) is renowned for the direct selling of PC’s (notebooks) to customers by phone, internet and now through e-business enabling consumers to go through the whole sales process online. In the past DELL was known to be great in mass-customization. In order to compete with competitors like HP and IBM, DELL developed other business fields – see table below. In 2005 DELL hired 150 sale people to sell their products to the UK and Europe changing from direct selling to personal selling, mainly in the field of b2b. Design a scenario of how you would perceive (live) a working day for a DELL sales representative in order to develop their sales against their direct competition in the field of b2b sales – what would you consider your major tasks? Prioritize your tasks and argue why. Use theoretical approaches covered during class." December 9, 2022. https://academic.tips/question/dell-computers-usa-is-renowned-for-the-direct-selling-of-pcs-notebooks-to-customers-by-phone-internet-and-now-through-e-business-enabling-consumers-to-go-through-the-whole-sales-process-3/.

1. Academic.Tips. "DELL computers (USA) is renowned for the direct selling of PC’s (notebooks) to customers by phone, internet and now through e-business enabling consumers to go through the whole sales process online. In the past DELL was known to be great in mass-customization. In order to compete with competitors like HP and IBM, DELL developed other business fields – see table below. In 2005 DELL hired 150 sale people to sell their products to the UK and Europe changing from direct selling to personal selling, mainly in the field of b2b. Design a scenario of how you would perceive (live) a working day for a DELL sales representative in order to develop their sales against their direct competition in the field of b2b sales – what would you consider your major tasks? Prioritize your tasks and argue why. Use theoretical approaches covered during class." December 9, 2022. https://academic.tips/question/dell-computers-usa-is-renowned-for-the-direct-selling-of-pcs-notebooks-to-customers-by-phone-internet-and-now-through-e-business-enabling-consumers-to-go-through-the-whole-sales-process-3/.


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Academic.Tips. "DELL computers (USA) is renowned for the direct selling of PC’s (notebooks) to customers by phone, internet and now through e-business enabling consumers to go through the whole sales process online. In the past DELL was known to be great in mass-customization. In order to compete with competitors like HP and IBM, DELL developed other business fields – see table below. In 2005 DELL hired 150 sale people to sell their products to the UK and Europe changing from direct selling to personal selling, mainly in the field of b2b. Design a scenario of how you would perceive (live) a working day for a DELL sales representative in order to develop their sales against their direct competition in the field of b2b sales – what would you consider your major tasks? Prioritize your tasks and argue why. Use theoretical approaches covered during class." December 9, 2022. https://academic.tips/question/dell-computers-usa-is-renowned-for-the-direct-selling-of-pcs-notebooks-to-customers-by-phone-internet-and-now-through-e-business-enabling-consumers-to-go-through-the-whole-sales-process-3/.

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"DELL computers (USA) is renowned for the direct selling of PC’s (notebooks) to customers by phone, internet and now through e-business enabling consumers to go through the whole sales process online. In the past DELL was known to be great in mass-customization. In order to compete with competitors like HP and IBM, DELL developed other business fields – see table below. In 2005 DELL hired 150 sale people to sell their products to the UK and Europe changing from direct selling to personal selling, mainly in the field of b2b. Design a scenario of how you would perceive (live) a working day for a DELL sales representative in order to develop their sales against their direct competition in the field of b2b sales – what would you consider your major tasks? Prioritize your tasks and argue why. Use theoretical approaches covered during class." Academic.Tips, 9 Dec. 2022, academic.tips/question/dell-computers-usa-is-renowned-for-the-direct-selling-of-pcs-notebooks-to-customers-by-phone-internet-and-now-through-e-business-enabling-consumers-to-go-through-the-whole-sales-process-3/.

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