Identify 2 pain points: The pain points are challenges the persona faces in life. These pain points can be general, life-related or work-related. It could be product specific – hard to understand benefits or usage of the product.

The first pain point for the persona is gender inequality and patriarchal oppression, which is why the persona needs to reflect the future directions and goals of the company and its fastest-growing segment rather than the existing target audience. The second pain point for the persona is exclusion, which is the brand is seeking “to create community and a feeling of “belonging” to the Nike family.”

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Academic.Tips. (2022) 'Identify 2 pain points: The pain points are challenges the persona faces in life. These pain points can be general, life-related or work-related. It could be product specific - hard to understand benefits or usage of the product'. 7 October.

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Academic.Tips. (2022, October 7). Identify 2 pain points: The pain points are challenges the persona faces in life. These pain points can be general, life-related or work-related. It could be product specific - hard to understand benefits or usage of the product. https://academic.tips/question/identify-2-pain-points-the-pain-points-are-challenges-the-persona-faces-in-life-these-pain-points-can-be-general-life-related-or-work-related-it-could-be-product-specific-hard-to-understand-bene/

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Academic.Tips. 2022. "Identify 2 pain points: The pain points are challenges the persona faces in life. These pain points can be general, life-related or work-related. It could be product specific - hard to understand benefits or usage of the product." October 7, 2022. https://academic.tips/question/identify-2-pain-points-the-pain-points-are-challenges-the-persona-faces-in-life-these-pain-points-can-be-general-life-related-or-work-related-it-could-be-product-specific-hard-to-understand-bene/.

1. Academic.Tips. "Identify 2 pain points: The pain points are challenges the persona faces in life. These pain points can be general, life-related or work-related. It could be product specific - hard to understand benefits or usage of the product." October 7, 2022. https://academic.tips/question/identify-2-pain-points-the-pain-points-are-challenges-the-persona-faces-in-life-these-pain-points-can-be-general-life-related-or-work-related-it-could-be-product-specific-hard-to-understand-bene/.


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Academic.Tips. "Identify 2 pain points: The pain points are challenges the persona faces in life. These pain points can be general, life-related or work-related. It could be product specific - hard to understand benefits or usage of the product." October 7, 2022. https://academic.tips/question/identify-2-pain-points-the-pain-points-are-challenges-the-persona-faces-in-life-these-pain-points-can-be-general-life-related-or-work-related-it-could-be-product-specific-hard-to-understand-bene/.

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"Identify 2 pain points: The pain points are challenges the persona faces in life. These pain points can be general, life-related or work-related. It could be product specific - hard to understand benefits or usage of the product." Academic.Tips, 7 Oct. 2022, academic.tips/question/identify-2-pain-points-the-pain-points-are-challenges-the-persona-faces-in-life-these-pain-points-can-be-general-life-related-or-work-related-it-could-be-product-specific-hard-to-understand-bene/.

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