Coca-Cola is a well-known brand with a few sources of advantages. Its market dominance is attributed to its emphasis on product quality, marketing, research, and development. Pepsi is its sole key competitor in the soft drink industry. Thus, the two companies spend a considerable amount of money on marketing and promotions. Coca-Cola has a great advertising strategy that has been widely praised for its exceptional marketing and inventive publicizing nature. Thus, it will maintain a competitive advantage over its competitors because it targets every customer by keeping its pricing level that no competition can match. Furthermore, the firm intends to sell consumers the experience and lifestyle connected with its brand, therefore bonding effectively with its audience.
Apple has several economic advantages over its competitors. Its edge has also expanded throughout the years, mainly owing to its concentration on mechanical improvement and customer experience. Apple’s marketing techniques are often regarded as among the best on the market. Its strategy enables faster progress and is highly successful, providing a more stable competitive advantage. Apple will maintain its lead in the competition due to its capacity to provide high-quality goods and services. It has also retained consumer confidence, and its customers anxiously await its innovative products and are willing to pay premium rates for them.
McDonald’s is the undisputed king of the fast-food market. Its primary advantages have always been linked with nourishment, convenience, reasonableness, progress, quality, cleanliness, and worth-added qualities. McDonald’s accomplishment has been exploiting its core features to deal with and control any deficiencies. Apple will retain its lead in the competition due to its superior quality, service, cleanliness, process repeatability, efficiency, and affordability. To obtain a cost advantage, the firm also makes full use of economies of scale. Thus, the precedence will assist McDonald’s in remaining competitive in a culture where rapid production is usually anticipated.
Consumers are increasingly resorting to the internet to study items and purchase them from the comfort of their own homes, making the internet the ideal marketing tool for businesses. Therefore, the internet should positively influence the above companies since it will promote their products on social media and reach out to new consumers across the world. Thus, these businesses should develop strategies geared at providing 24-hour online chats or email options enabling customers to contact them at any time. Furthermore, their websites should be simple to use and provide transparent information about their items.