Identify 3 values or fears the persona has that relates to the Nike brand.

The first value of the person is loyalty, which is supported by the fact that the brand is shifting towards loyalty programs, and it is stated that “customers who use its app are not just loyal but also big spenders.” The second value is equality, which is substantiated by the fact that the person is a woman and the company seeks to achieve gender equality. In addition, the women’s segment is rapidly growing, where it is stated that “currently only 20% of Nike’s revenues are based on sales of products targeted at women, but this number is expected to grow significantly in the coming years.” The third value is innovation or creativity, which is in tune with core corporate goals.

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Academic.Tips. 2022. "Identify 3 values or fears the persona has that relates to the Nike brand." October 7, 2022. https://academic.tips/question/identify-3-values-or-fears-the-persona-has-that-relates-to-the-nike-brand/.

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Academic.Tips. "Identify 3 values or fears the persona has that relates to the Nike brand." October 7, 2022. https://academic.tips/question/identify-3-values-or-fears-the-persona-has-that-relates-to-the-nike-brand/.

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