Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising.

Advertisers often use various profiles that are directly linked to the user of a particular site. They mainly define various interests that are based on search queries. It is also important to note such criteria as age, gender, place of residence, and proficiency in various languages. It all depends on the goals of the advertising company and the product provided. Accordingly, they are relevant because they increase an advertising banner’s conversion efficiency.

Answer by Academic.tip's expert
An answer to this question is provided by one of our experts who specializes in marketing. Let us know how much you liked it and give it a rating.

Cite this page

Select a citation style:

References

Academic.Tips. (2022) 'Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising'. 7 October.

Reference

Academic.Tips. (2022, October 7). Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising. https://academic.tips/question/advertisers-use-different-kinds-of-profiles-in-the-decision-to-display-ads-to-customers-identify-the-different-kinds-of-profiles-described-in-this-case-and-explain-why-they-are-rel/

References

Academic.Tips. 2022. "Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising." October 7, 2022. https://academic.tips/question/advertisers-use-different-kinds-of-profiles-in-the-decision-to-display-ads-to-customers-identify-the-different-kinds-of-profiles-described-in-this-case-and-explain-why-they-are-rel/.

1. Academic.Tips. "Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising." October 7, 2022. https://academic.tips/question/advertisers-use-different-kinds-of-profiles-in-the-decision-to-display-ads-to-customers-identify-the-different-kinds-of-profiles-described-in-this-case-and-explain-why-they-are-rel/.


Bibliography


Academic.Tips. "Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising." October 7, 2022. https://academic.tips/question/advertisers-use-different-kinds-of-profiles-in-the-decision-to-display-ads-to-customers-identify-the-different-kinds-of-profiles-described-in-this-case-and-explain-why-they-are-rel/.

Work Cited

"Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising." Academic.Tips, 7 Oct. 2022, academic.tips/question/advertisers-use-different-kinds-of-profiles-in-the-decision-to-display-ads-to-customers-identify-the-different-kinds-of-profiles-described-in-this-case-and-explain-why-they-are-rel/.

Copy