Nike identifies gender as what?

The primary gender focuses on females because gender equality is one of the core objectives of the company. Nike states: “We believe in the power of sport to unite and inspire people to take action in their communities. We are committed to building an inclusive culture at Nike and to breaking down barriers for all athletes.” It strives to achieve complete equality of workforce and leadership by 2025, which means that the persona needs to adhere to the future goals of the company and not the current target audience.

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