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Home/Marketing/There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of a company from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.). Is it the product, location, operation, or customer excellence that you are loyal to that firm? Critically examine.

There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of a company from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.). Is it the product, location, operation, or customer excellence that you are loyal to that firm? Critically examine.

The loyalty found in consumers mostly affiliates with specific brands. Among the four macro strategies responsible for creating and delivering value to consumers, product, above the other three, draws me to be loyal to the organization. Miller & Moore show that consumers tend to be faithful to companies because of what the organization delivers.

By believing the product offered has better quality compared to competing companies, it becomes easy for a client to be loyal to an organization’s products. Many times, consumers care less about where the location is, particularly in this era of online shopping. Likewise, consumers do not care about operation and consumer excellence. Even if these three strategies are correct and the product fails to satisfy the client, there will be no consumer loyalty.

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Academic.Tips. (2022) 'There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of a company from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.). Is it the product, location, operation, or customer excellence that you are loyal to that firm? Critically examine'. 9 December.

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Academic.Tips. (2022, December 9). There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of a company from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.). Is it the product, location, operation, or customer excellence that you are loyal to that firm? Critically examine. https://academic.tips/question/there-are-four-macro-strategies-to-create-and-deliver-value-to-customers-and-that-can-help-a-firm-to-develop-a-sustainable-competitive-advantage-think-of-a-company-from-the-local-market-who-you-are-v/

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Academic.Tips. 2022. "There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of a company from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.). Is it the product, location, operation, or customer excellence that you are loyal to that firm? Critically examine." December 9, 2022. https://academic.tips/question/there-are-four-macro-strategies-to-create-and-deliver-value-to-customers-and-that-can-help-a-firm-to-develop-a-sustainable-competitive-advantage-think-of-a-company-from-the-local-market-who-you-are-v/.

1. Academic.Tips. "There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of a company from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.). Is it the product, location, operation, or customer excellence that you are loyal to that firm? Critically examine." December 9, 2022. https://academic.tips/question/there-are-four-macro-strategies-to-create-and-deliver-value-to-customers-and-that-can-help-a-firm-to-develop-a-sustainable-competitive-advantage-think-of-a-company-from-the-local-market-who-you-are-v/.


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Academic.Tips. "There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of a company from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.). Is it the product, location, operation, or customer excellence that you are loyal to that firm? Critically examine." December 9, 2022. https://academic.tips/question/there-are-four-macro-strategies-to-create-and-deliver-value-to-customers-and-that-can-help-a-firm-to-develop-a-sustainable-competitive-advantage-think-of-a-company-from-the-local-market-who-you-are-v/.

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"There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of a company from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.). Is it the product, location, operation, or customer excellence that you are loyal to that firm? Critically examine." Academic.Tips, 9 Dec. 2022, academic.tips/question/there-are-four-macro-strategies-to-create-and-deliver-value-to-customers-and-that-can-help-a-firm-to-develop-a-sustainable-competitive-advantage-think-of-a-company-from-the-local-market-who-you-are-v/.

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Assume you have been hired into the marketing department of a major consumer products manufacturer such as Nike. You are having lunch with some new colleagues in other departments – finance, manufacturing, and logistics. They are arguing that the company could save millions of dollars if it just got rid of the marketing department. Justify yourself after making an argument that would persuade them otherwise.
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