Is the advertising of Fair and Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?

A

Ethically, the advertisement of Fair & Lovely in India is considered demeaning to women. The advertisement exploits the norms and cultures of Indians according to charges pressed by AIDWA. Instead of promoting its product strictly, it is also influencing the employment and marriage of Indian Women. The advert discriminates against Indian women with unfair skin in employment and marriage. On the other hand, the company does not consider its advert discriminative because they also include women with unfair skin in the marketing strategy through the introduction of Shakti Ammas. The advertising method of Fair & Lovely is not familiar with most cosmetic companies in India hence the charges against them. The inclusion of village women in their marketing strategy shows that the company is not discriminative but only uses a dissimilar way of advertising. However, the content of the advert is considered discriminative because the charges against the company have been confirmed by the Information and Communication regulation authorities in the country.

Generally, Fair & Lovely is using one of the best marketing methods globally. This is because it mainly markets its products in regions where it has the highest consumers or target group. It mainly advertises and markets its products in regions where women have light skin because the product is basically meant for light-skinned women. However, due to the high demand for the product, other regions view this as discrimination against them, and competing companies also view this as a discriminative advertisement due to its content. Moreover, the content of the advert is also discriminative and influences the employment and marriage of women in India, which is against the norms and values of India.

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Academic.Tips. (2022) 'Is the advertising of Fair and Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted'. 14 January.

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Academic.Tips. (2022, January 14). Is the advertising of Fair and Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted? Retrieved from https://academic.tips/question/is-the-advertising-of-fair-and-lovely-demeaning-to-women-or-is-it-promoting-the-fairness-cream-in-a-way-not-too-dissimilar-from-how-most-cosmetics-are-promoted/

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Academic.Tips. 2022. "Is the advertising of Fair and Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?" January 14, 2022. https://academic.tips/question/is-the-advertising-of-fair-and-lovely-demeaning-to-women-or-is-it-promoting-the-fairness-cream-in-a-way-not-too-dissimilar-from-how-most-cosmetics-are-promoted/.

1. Academic.Tips. "Is the advertising of Fair and Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?" January 14, 2022. https://academic.tips/question/is-the-advertising-of-fair-and-lovely-demeaning-to-women-or-is-it-promoting-the-fairness-cream-in-a-way-not-too-dissimilar-from-how-most-cosmetics-are-promoted/.


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Academic.Tips. "Is the advertising of Fair and Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?" January 14, 2022. https://academic.tips/question/is-the-advertising-of-fair-and-lovely-demeaning-to-women-or-is-it-promoting-the-fairness-cream-in-a-way-not-too-dissimilar-from-how-most-cosmetics-are-promoted/.

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"Is the advertising of Fair and Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?" Academic.Tips, 14 Jan. 2022, academic.tips/question/is-the-advertising-of-fair-and-lovely-demeaning-to-women-or-is-it-promoting-the-fairness-cream-in-a-way-not-too-dissimilar-from-how-most-cosmetics-are-promoted/.

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