Do you think consumers will respond positively to M-Commerce that will allow marketers to engage in location commerce? What do you think the benefits for consumers of M-Commerce are?

M-Commerce

M-commerce refers to that form of electronic commerce that utilizes hand-held devices such as mobile phones and laptops.

Consumers Response to M-Commerce Marketing

Sending messages to consumers about the location of local stores from which they can buy specific goods may be intrusive, but at the same time, it may be informative for consumers. If consumers have a need for the products being marketed through m-commerce, they are likely to respond positively. In contrast, using m-commerce to market products to the wrong consumer groups may generate negative reactions and will be viewed as an invasion of privacy. Thus researching consumer needs is crucial before employing m-commerce marketing.

Benefits of M-Commerce for Consumers

The advantages of m-commerce for consumers include convenience since consumers are able to do transactions from anywhere using devices such as mobile phones and laptops, as well as flexibility- consumers can transact during the day or at night.

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Academic.Tips. (2022) 'Do you think consumers will respond positively to M-Commerce that will allow marketers to engage in location commerce? What do you think the benefits for consumers of M-Commerce are'. 14 January.

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Academic.Tips. (2022, January 14). Do you think consumers will respond positively to M-Commerce that will allow marketers to engage in location commerce? What do you think the benefits for consumers of M-Commerce are? Retrieved from https://academic.tips/question/do-you-think-consumers-will-respond-positively-to-m-commerce-that-will-allow-marketers-to-engage-in-location-commerce-what-do-you-think-the-benefits-for-consumers-of-m-commerce-are/

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Academic.Tips. 2022. "Do you think consumers will respond positively to M-Commerce that will allow marketers to engage in location commerce? What do you think the benefits for consumers of M-Commerce are?" January 14, 2022. https://academic.tips/question/do-you-think-consumers-will-respond-positively-to-m-commerce-that-will-allow-marketers-to-engage-in-location-commerce-what-do-you-think-the-benefits-for-consumers-of-m-commerce-are/.

1. Academic.Tips. "Do you think consumers will respond positively to M-Commerce that will allow marketers to engage in location commerce? What do you think the benefits for consumers of M-Commerce are?" January 14, 2022. https://academic.tips/question/do-you-think-consumers-will-respond-positively-to-m-commerce-that-will-allow-marketers-to-engage-in-location-commerce-what-do-you-think-the-benefits-for-consumers-of-m-commerce-are/.


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Academic.Tips. "Do you think consumers will respond positively to M-Commerce that will allow marketers to engage in location commerce? What do you think the benefits for consumers of M-Commerce are?" January 14, 2022. https://academic.tips/question/do-you-think-consumers-will-respond-positively-to-m-commerce-that-will-allow-marketers-to-engage-in-location-commerce-what-do-you-think-the-benefits-for-consumers-of-m-commerce-are/.

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"Do you think consumers will respond positively to M-Commerce that will allow marketers to engage in location commerce? What do you think the benefits for consumers of M-Commerce are?" Academic.Tips, 14 Jan. 2022, academic.tips/question/do-you-think-consumers-will-respond-positively-to-m-commerce-that-will-allow-marketers-to-engage-in-location-commerce-what-do-you-think-the-benefits-for-consumers-of-m-commerce-are/.

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