Discuss what such brands as Coca-Cola, Disney, Starbucks, American Express, and Ford capture in the customer’s mind? What questions do these brands answer? Why are these effective brands?

A

The mentioned brands, Coca-Cola, Starbucks, Disney, American Express, and Ford, answer the question of quality. Every time a customer comes across them, they become aware that they are buying quality products. This has made the brands stand out even in a market that is full of substitutes.

Why are these effective brands? The brands are effective because they command a lot of respect in their various industries. All of them are leading in their respective sectors of the economy, be it financial, auto vehicle industry, beverage, or media.

These brands are also effective because they have been in the market for long over half a century. These imply that, unlike other brands that hit out for a season and disappear, these particular brands have stood the test of time. This also means that the brands are relevant to all human generations; be it children, adults, or the elderly, all these generations can identify with them.

The brands are also effective because they are not easy to imitate. By resisting counterfeit, they tend to be trusted by customers, which increases their efficiency. The original idea behind their production was unique, and it is very hard to imitate them. This is a very important aspect of the brands.

Finally, the brands have a wider market. They have managed to satisfy their customers in both developed and underdeveloped countries. For example, a brand like coca-cola could be found in Africa as well as in America or Europe. The brands are, therefore, relevant to both rich and not rich customers.

Answer by Academic.tip's expert
An answer to this question is provided by one of our experts who specializes in marketing. Let us know how much you liked it and give it a rating.

Cite this page

Select a citation style:

References

Academic.Tips. (2022) 'Discuss what such brands as Coca-Cola, Disney, Starbucks, American Express, and Ford capture in the customer's mind? What questions do these brands answer? Why are these effective brands'. 14 January.

Reference

Academic.Tips. (2022, January 14). Discuss what such brands as Coca-Cola, Disney, Starbucks, American Express, and Ford capture in the customer's mind? What questions do these brands answer? Why are these effective brands? Retrieved from https://academic.tips/question/discuss-what-such-brands-as-coca-cola-disney-starbucks-american-express-and-ford-capture-in-the-customers-mind-what-questions-do-these-brands-answer-why-are-these-effective-brands/

References

Academic.Tips. 2022. "Discuss what such brands as Coca-Cola, Disney, Starbucks, American Express, and Ford capture in the customer's mind? What questions do these brands answer? Why are these effective brands?" January 14, 2022. https://academic.tips/question/discuss-what-such-brands-as-coca-cola-disney-starbucks-american-express-and-ford-capture-in-the-customers-mind-what-questions-do-these-brands-answer-why-are-these-effective-brands/.

1. Academic.Tips. "Discuss what such brands as Coca-Cola, Disney, Starbucks, American Express, and Ford capture in the customer's mind? What questions do these brands answer? Why are these effective brands?" January 14, 2022. https://academic.tips/question/discuss-what-such-brands-as-coca-cola-disney-starbucks-american-express-and-ford-capture-in-the-customers-mind-what-questions-do-these-brands-answer-why-are-these-effective-brands/.


Bibliography


Academic.Tips. "Discuss what such brands as Coca-Cola, Disney, Starbucks, American Express, and Ford capture in the customer's mind? What questions do these brands answer? Why are these effective brands?" January 14, 2022. https://academic.tips/question/discuss-what-such-brands-as-coca-cola-disney-starbucks-american-express-and-ford-capture-in-the-customers-mind-what-questions-do-these-brands-answer-why-are-these-effective-brands/.

Work Cited

"Discuss what such brands as Coca-Cola, Disney, Starbucks, American Express, and Ford capture in the customer's mind? What questions do these brands answer? Why are these effective brands?" Academic.Tips, 14 Jan. 2022, academic.tips/question/discuss-what-such-brands-as-coca-cola-disney-starbucks-american-express-and-ford-capture-in-the-customers-mind-what-questions-do-these-brands-answer-why-are-these-effective-brands/.

Copy