The transactional model of communication describes message exchange between sender and receiver while each takes a turn in sending or receiving the message, accommodating the circular model. In contrast, Lasswell’s Communication Model includes sender, message, medium, receiver, and feedback, accommodating a linear mode of communication due to fundamental concern with unidirectional processes within the communication. The transactional communication model appreciates circular communication, acknowledging nose and feedback as vital facets of a complete communication process.
Distinctively, Lasswell’s model of communication lacks feedback and non-articulation on barriers of communication such as noise. Similarly, Lasswell’s communication model is the linear and unidirectional communication theory that ignores barriers to communication such as physical noise among others. The transactional model intended to convey information to the receiver whereby the sender passes the message using speech and the receiver decodes the message using methods such as listening and reading, accommodating context and noise as fundamental barriers for effective communication.
In the transactional model of communication, classroom discussion, a telephone call to obtain information, discussing needed care between a patient and a nurse, asking someone for directions on the street, and ordering food from a restaurant are vital examples of transactional communication. This is because Transactional communication describes message exchange between sender and receiver while each takes a turn in sending or receiving the message, accommodating the circular model.
In contrast, Lasswell’s Communication accommodates linear communication; for example, speech TV broadcasting and sending a memo defines linear communication in Lasswell’s Communication model. Therefore, the Transactional communication model accommodates circular communication, while Lasswell’s Communication model resonates with linear communications.