According to William G. Scott, administrative communication describes a process involving the transmission and replication of accurate ideas, accommodating feedback for effective organizational goals and performance. In this case, William G. Scott identifies five fundamental factors in the communication process, including ideas, the sender, the encoding of the message, the sender’s medium, and the receiver’s decoding and receiving of feedback.
Notably, the sender factor resonates with the ability to transmit accurate information, the receiver’s mental ability for accurate message replication, effective feedback response, and elicited actions that impact goal achievement. Therefore, William G. Scott’s factor of a communication process encapsulates senders’ ideas, senders’ encoding message, receiver decoding and accurate message replication, receivers’ interpretation and understanding of the message, and feedback response that elicits action for goal attainment in administrative communication.