Represent factors of Santa Cruz Bicycles’ success.

Firstly, many of these factors are directly linked to the implementation of the PLM system. It provided the team with new opportunities, including the reduced time needed to run one model and analyze its weaknesses. Due to new software, the team did not need to spend more than a few minutes to run simulations. Additionally, using the new system, the developers could make adjustments to the models being tested and compare different versions of a design, which was critical for product quality.

Secondly, there are outside factors related to HR and new equipment. For instance, the team was experienced enough to find the best PLM system for their company and use it properly. Also, hiring new staff is a common strategy to initiate innovation in business (Meng & Brown, 2018). SCB found a new bike frame builder to facilitate the construction process and bought new equipment to produce parts of their prototypes faster.

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