Websites and social media accounts are gradually becoming the key source of information about products and services. Therefore, monitoring a website’s traffic is among the ways to better understand a company’s target customers, their needs, intentions, and factors that change their opinions concerning products (Ghaleb, 2015). Alice Chou is likely to use monitoring and analyze the collected data to achieve the abovementioned goals and spot new preference tendencies to react accordingly and make the website’s content more attractive. When monitoring the website, Alice Chou pays focused attention to the demographic characteristics of active users and the amount of time that they spend on My Developer Works. Particular examples of insights that could be gained from such data include changes in the proportion of users from particular countries, people’s decreasing interest in some blogs or projects, or decline in the entire website’s popularity. Using such findings, Alice can contact PR specialists from IBM, provide them with the results of her risk analysis activities, and initiate changes to attract more visitors.
Describe monitoring a website’s traffic as a way to understand a company’s target customers.
Cite this page
References
Academic.Tips. (2021) 'Describe monitoring a website’s traffic as a way to understand a company’s target customers'. 11 September.
Reference
Academic.Tips. (2021, September 11). Describe monitoring a website’s traffic as a way to understand a company’s target customers. https://academic.tips/question/describe-monitoring-a-websites-traffic-as-a-way-to-understand-a-companys-target-customers/
References
Academic.Tips. 2021. "Describe monitoring a website’s traffic as a way to understand a company’s target customers." September 11, 2021. https://academic.tips/question/describe-monitoring-a-websites-traffic-as-a-way-to-understand-a-companys-target-customers/.
1. Academic.Tips. "Describe monitoring a website’s traffic as a way to understand a company’s target customers." September 11, 2021. https://academic.tips/question/describe-monitoring-a-websites-traffic-as-a-way-to-understand-a-companys-target-customers/.
Bibliography
Academic.Tips. "Describe monitoring a website’s traffic as a way to understand a company’s target customers." September 11, 2021. https://academic.tips/question/describe-monitoring-a-websites-traffic-as-a-way-to-understand-a-companys-target-customers/.
Work Cited
"Describe monitoring a website’s traffic as a way to understand a company’s target customers." Academic.Tips, 11 Sept. 2021, academic.tips/question/describe-monitoring-a-websites-traffic-as-a-way-to-understand-a-companys-target-customers/.