In the case of SCB, software implementation was not the key challenge. Change management is understood as the process of “renewing an organization’s direction, structure, and capabilities to serve the ever-changing needs of customers,” and together, all initiatives from the case meet this definition (Hornstein, 2015, p. 294). Basically, the company aimed at revolutionizing its research and development activities, and this goal was achieved thanks to a few measures. They included analyzing potential software decisions and implementing one of them, recruiting new specialists, and purchasing expensive equipment to reduce the time to construct and test prototypes. Also, software implementation is always related to financial and budgeting issues, staff education, and changes in working practices, and separating it from other measures is inappropriate.
Give a rundown of key challenges for Santa Cruz Bicycles.
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Academic.Tips. (2021) 'Give a rundown of key challenges for Santa Cruz Bicycles'. 11 September.
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Academic.Tips. (2021, September 11). Give a rundown of key challenges for Santa Cruz Bicycles. https://academic.tips/question/give-a-rundown-of-key-challenges-for-santa-cruz-bicycles/
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Academic.Tips. 2021. "Give a rundown of key challenges for Santa Cruz Bicycles." September 11, 2021. https://academic.tips/question/give-a-rundown-of-key-challenges-for-santa-cruz-bicycles/.
1. Academic.Tips. "Give a rundown of key challenges for Santa Cruz Bicycles." September 11, 2021. https://academic.tips/question/give-a-rundown-of-key-challenges-for-santa-cruz-bicycles/.
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Academic.Tips. "Give a rundown of key challenges for Santa Cruz Bicycles." September 11, 2021. https://academic.tips/question/give-a-rundown-of-key-challenges-for-santa-cruz-bicycles/.
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"Give a rundown of key challenges for Santa Cruz Bicycles." Academic.Tips, 11 Sept. 2021, academic.tips/question/give-a-rundown-of-key-challenges-for-santa-cruz-bicycles/.