Santa Cruz Bicycles (SCB) managed to put innovative approaches to process management into work in a successful manner due to new prototyping tools. The case does not present sufficient details concerning the implementation of the new system. However, based on what is known, the team’s ability to increase the speed of the prototyping process seems to be the key factor in process redesign. With the help of new simulation and design tools, the team reduced the total time spent on product development, testing, and manufacturing by half. Before that critical change, the developers used to rely on CAD software, but any design project required more than half a year to be completed. Apart from that, they used to lose time since in case of failure, it was necessary to start everything from scratch.
Describe Santa Cruz Bicycles company and its innovations.
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Academic.Tips. (2021) 'Describe Santa Cruz Bicycles company and its innovations'. 11 September.
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Academic.Tips. (2021, September 11). Describe Santa Cruz Bicycles company and its innovations. https://academic.tips/question/describe-santa-cruz-bicycles-company-and-its-innovations/
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Academic.Tips. 2021. "Describe Santa Cruz Bicycles company and its innovations." September 11, 2021. https://academic.tips/question/describe-santa-cruz-bicycles-company-and-its-innovations/.
1. Academic.Tips. "Describe Santa Cruz Bicycles company and its innovations." September 11, 2021. https://academic.tips/question/describe-santa-cruz-bicycles-company-and-its-innovations/.
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Academic.Tips. "Describe Santa Cruz Bicycles company and its innovations." September 11, 2021. https://academic.tips/question/describe-santa-cruz-bicycles-company-and-its-innovations/.
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"Describe Santa Cruz Bicycles company and its innovations." Academic.Tips, 11 Sept. 2021, academic.tips/question/describe-santa-cruz-bicycles-company-and-its-innovations/.