As competitive advantage is a part of the Generic Strategies, it is important to evaluate all components of this strategy to improve competitiveness. The best techniques might be overviewing potential problems that slow down FedEx Corporation’s development and detecting potential issues that can arise later. Analyzing the external market is also a crucial strategy that allows managers to understand how their competitors build their environment to succeed in the market.
With the introduction of new and unusual methods of delivery, FedEx can enhance its competitive advantage and be more favorable to people who want to use reliable and fast delivery services. Moreover, the company needs to follow its chosen Generic Strategy and develop in this direction to not fail because of a massive number of different strategies and the inability to control them.