Can you think of a comic character promoting a food product? Like the Good Humor man in Funderberg’s book “Chocolate, Strawberry and Vanilla: A History of American Ice Cream”? How do these characters help the marketing of a product?

Need a paper written? Our academic experts can create an original essay on any subject for ~~$13.00~~ $11/page Learn More

The M&M family of characters can serve as an example of modern characters that market a food product. As Funderburg notes, programs such as the Good Humor Man initiative created considerable public acclaim for the company that created them. M&M characters are easily distinguishable due to their unique design aesthetic that is inspired by the product. Similar to the Good Humor man, they contribute to the viewer’s memorization of the commercial and sometimes appear in popular culture. Most people have heard of the M&M characters and remember them and, by association, the brand, and its product.

The overall purpose of a character is to distinguish the brand from its competition. According to Dahl, mascots and spokes characters appeal to emotions and use the suspension of disbelief to convince people to believe their ambitious claims. As such, a prominent mascot is likely to be remembered by people more than the salesman, and the coming of the mascot will become a significant event in their minds. However, many people nowadays are more concerned about the ice cream quality and aware of the competition from the many brands available.

Rate the answer:

Further research on topic

Answer by Academic.tip's expert

An answer to this question is provided by one of our experts who specializes in marketing. Let us know how much you liked it and give it a rating.

Cite this page

Select a citation style:

References

Academic.Tips. (2022) 'Can you think of a comic character promoting a food product? Like the Good Humor man in Funderberg’s book “Chocolate, Strawberry and Vanilla: A History of American Ice Cream”? How do these characters help the marketing of a product'. 1 February.

Reference

Academic.Tips. (2022, February 1). Can you think of a comic character promoting a food product? Like the Good Humor man in Funderberg’s book “Chocolate, Strawberry and Vanilla: A History of American Ice Cream”? How do these characters help the marketing of a product? https://academic.tips/question/can-you-think-of-a-comic-character-promoting-a-food-product-like-the-good-humor-man-in-funderbergs-book-chocolate-strawberry-and-vanilla-a-history-of-american-ice-cream/

References

Academic.Tips. 2022. "Can you think of a comic character promoting a food product? Like the Good Humor man in Funderberg’s book “Chocolate, Strawberry and Vanilla: A History of American Ice Cream”? How do these characters help the marketing of a product?" February 1, 2022. https://academic.tips/question/can-you-think-of-a-comic-character-promoting-a-food-product-like-the-good-humor-man-in-funderbergs-book-chocolate-strawberry-and-vanilla-a-history-of-american-ice-cream/.

1. Academic.Tips. "Can you think of a comic character promoting a food product? Like the Good Humor man in Funderberg’s book “Chocolate, Strawberry and Vanilla: A History of American Ice Cream”? How do these characters help the marketing of a product?" February 1, 2022. https://academic.tips/question/can-you-think-of-a-comic-character-promoting-a-food-product-like-the-good-humor-man-in-funderbergs-book-chocolate-strawberry-and-vanilla-a-history-of-american-ice-cream/.

Bibliography

Academic.Tips. "Can you think of a comic character promoting a food product? Like the Good Humor man in Funderberg’s book “Chocolate, Strawberry and Vanilla: A History of American Ice Cream”? How do these characters help the marketing of a product?" February 1, 2022. https://academic.tips/question/can-you-think-of-a-comic-character-promoting-a-food-product-like-the-good-humor-man-in-funderbergs-book-chocolate-strawberry-and-vanilla-a-history-of-american-ice-cream/.

Work Cited

"Can you think of a comic character promoting a food product? Like the Good Humor man in Funderberg’s book “Chocolate, Strawberry and Vanilla: A History of American Ice Cream”? How do these characters help the marketing of a product?" Academic.Tips, 1 Feb. 2022, academic.tips/question/can-you-think-of-a-comic-character-promoting-a-food-product-like-the-good-humor-man-in-funderbergs-book-chocolate-strawberry-and-vanilla-a-history-of-american-ice-cream/.

Copy