Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the firm’s strategic plan? Give an example.

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The increased attention to social responsibility and ethics observed in the modern world can be explained by several factors. First, there is a shift towards new, more relevant ethical principles revolving around humanistic values. It means that society has become more concerned about people, their well-being, and health. It differs from the principles of the past, which focused on money and profit.

For this reason, social responsibility also became topical as it implies acting in ways that benefit society or the environment. Companies with increased attention to marketing ethics and social responsibility are more popular among customers and generate higher revenues. For instance, one of Google’s success factors is its focus on observing marketing ethics and helping the environment. It attracts the attention of new clients to it.

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Academic.Tips. (2023) 'Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the firm's strategic plan? Give an example'. 12 February.

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Academic.Tips. (2023, February 12). Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the firm's strategic plan? Give an example. https://academic.tips/question/why-have-ethics-and-social-responsibility-become-so-important-in-recent-years-why-is-it-important-that-marketing-ethics-be-incorporated-into-the-firms-strategic-plan-give-an-example/

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Academic.Tips. 2023. "Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the firm's strategic plan? Give an example." February 12, 2023. https://academic.tips/question/why-have-ethics-and-social-responsibility-become-so-important-in-recent-years-why-is-it-important-that-marketing-ethics-be-incorporated-into-the-firms-strategic-plan-give-an-example/.

1. Academic.Tips. "Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the firm's strategic plan? Give an example." February 12, 2023. https://academic.tips/question/why-have-ethics-and-social-responsibility-become-so-important-in-recent-years-why-is-it-important-that-marketing-ethics-be-incorporated-into-the-firms-strategic-plan-give-an-example/.

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Academic.Tips. "Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the firm's strategic plan? Give an example." February 12, 2023. https://academic.tips/question/why-have-ethics-and-social-responsibility-become-so-important-in-recent-years-why-is-it-important-that-marketing-ethics-be-incorporated-into-the-firms-strategic-plan-give-an-example/.

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"Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the firm's strategic plan? Give an example." Academic.Tips, 12 Feb. 2023, academic.tips/question/why-have-ethics-and-social-responsibility-become-so-important-in-recent-years-why-is-it-important-that-marketing-ethics-be-incorporated-into-the-firms-strategic-plan-give-an-example/.

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