It is clear that Chipotle has taken the food poisoning incidents in its restaurants seriously and, thus, implemented well-thought means to prevent future incidents. The fact that Chipotle’s managing lead decided to cooperate with the state and federal health officials speaks in their favor, as together, they managed to develop a comprehensive food safety plan.
The company launched massive internal changes such as conducting more than 2500 food tests, checking the health of the employees, and implementing new, more strict food safety standards. Moreover, Chipotle also performed deep cleaning of all its restaurants, as well as replace all of the food products in them. The food safety plan that Chipotle designed and implemented was aimed at creating the public image of Chipotle as a leader in food safety in the industry.
Additionally, the company provided the customers with free burrito coupons to draw them back to the restaurants. Chipotle’s actions can be considered quite thoughtful and comprehensive.