Kim Jordan’s primary contribution was to establish a distribution network, which ensured stable cash inflow into the company.
Most new companies struggle to get their products into stores, and Jordan managed to make the distributors want to sell their brands even though the brewery utilized the premium pricing strategy.
Jordan also carefully selected the most appropriate promotion strategy, which portrayed the NBB’s creativity and harmony with the environment.
References
Academic.Tips. (2022) 'What has Kim Jordan done to create success in New Belgium'. 10 October.
Reference
Academic.Tips. (2022, October 10). What has Kim Jordan done to create success in New Belgium? https://academic.tips/question/what-has-kim-jordan-done-to-create-success-in-new-belgium/
References
Academic.Tips. 2022. "What has Kim Jordan done to create success in New Belgium?" October 10, 2022. https://academic.tips/question/what-has-kim-jordan-done-to-create-success-in-new-belgium/.
1. Academic.Tips. "What has Kim Jordan done to create success in New Belgium?" October 10, 2022. https://academic.tips/question/what-has-kim-jordan-done-to-create-success-in-new-belgium/.
Bibliography
Academic.Tips. "What has Kim Jordan done to create success in New Belgium?" October 10, 2022. https://academic.tips/question/what-has-kim-jordan-done-to-create-success-in-new-belgium/.
Work Cited
"What has Kim Jordan done to create success in New Belgium?" Academic.Tips, 10 Oct. 2022, academic.tips/question/what-has-kim-jordan-done-to-create-success-in-new-belgium/.