The core value of New Belgium Brewing (NBB) is satisfied customers, and the marketing strategy is built around this concept. NBB spends significant amounts of money on research. The company even engages in collaboration with other brewers to create dual-brand products. NBB also tried brewing organic beer by creating Mothership Wit Organic Wheat Beer.
The brewery focuses on the production of craft beer, which allowed it to capture around 12% of the market share in the craft beer industry. These results were achieved by treating all the stakeholders with respect, especially its employees, which are encouraged to use their creativity to the maximum.
Further research on topic