We see a lot of fear-arousing communication on social media (e.g., news about climate change & COVID-19). Using the elaboration likelihood model, explain how individuals are likely to process such information. How can we use this to understand why our country is so divided on so many issues?

Using the elaboration likelihood model, individuals can process such information with the help of motivation, ability, and opportunity aspects of persuasion. These factors can influence the elaboration processes; therefore, the outcome can vary, and the level of persuasion can be different. The country is often divided since the initial inputs, meaning the information that arises in terms of motivations, abilities, and opportunities, can not only vary but also be manipulated and changed.

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Academic.Tips. (2023) 'We see a lot of fear-arousing communication on social media (e.g., news about climate change & COVID-19). Using the elaboration likelihood model, explain how individuals are likely to process such information. How can we use this to understand why our country is so divided on so many issues'. 20 January.

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Academic.Tips. (2023, January 20). We see a lot of fear-arousing communication on social media (e.g., news about climate change & COVID-19). Using the elaboration likelihood model, explain how individuals are likely to process such information. How can we use this to understand why our country is so divided on so many issues? https://academic.tips/question/we-see-a-lot-of-fear-arousing-communication-on-social-media-e-g-news-about-climate-change-covid-19-using-the-elaboration-likelihood-model-explain-how-individuals-are-likely-to-process-such-inf/

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Academic.Tips. 2023. "We see a lot of fear-arousing communication on social media (e.g., news about climate change & COVID-19). Using the elaboration likelihood model, explain how individuals are likely to process such information. How can we use this to understand why our country is so divided on so many issues?" January 20, 2023. https://academic.tips/question/we-see-a-lot-of-fear-arousing-communication-on-social-media-e-g-news-about-climate-change-covid-19-using-the-elaboration-likelihood-model-explain-how-individuals-are-likely-to-process-such-inf/.

1. Academic.Tips. "We see a lot of fear-arousing communication on social media (e.g., news about climate change & COVID-19). Using the elaboration likelihood model, explain how individuals are likely to process such information. How can we use this to understand why our country is so divided on so many issues?" January 20, 2023. https://academic.tips/question/we-see-a-lot-of-fear-arousing-communication-on-social-media-e-g-news-about-climate-change-covid-19-using-the-elaboration-likelihood-model-explain-how-individuals-are-likely-to-process-such-inf/.


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Academic.Tips. "We see a lot of fear-arousing communication on social media (e.g., news about climate change & COVID-19). Using the elaboration likelihood model, explain how individuals are likely to process such information. How can we use this to understand why our country is so divided on so many issues?" January 20, 2023. https://academic.tips/question/we-see-a-lot-of-fear-arousing-communication-on-social-media-e-g-news-about-climate-change-covid-19-using-the-elaboration-likelihood-model-explain-how-individuals-are-likely-to-process-such-inf/.

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"We see a lot of fear-arousing communication on social media (e.g., news about climate change & COVID-19). Using the elaboration likelihood model, explain how individuals are likely to process such information. How can we use this to understand why our country is so divided on so many issues?" Academic.Tips, 20 Jan. 2023, academic.tips/question/we-see-a-lot-of-fear-arousing-communication-on-social-media-e-g-news-about-climate-change-covid-19-using-the-elaboration-likelihood-model-explain-how-individuals-are-likely-to-process-such-inf/.

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