Why was Yum Brands KFC so successful in China, while other US fast-food companies – such as Pizza Hut (also owned by Yum!), McDonald’s, and Burger King – were much less successful?

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There is far too much fast-food competition in the United States. They compete on price, with a take-out product and a limited menu. KFC outlets in China, on the other hand, are posh, high-quality, and provide a wide range of goods. Furthermore, KFC’s offerings in China are tweaked to suit local preferences. In China, KFC has the advantage of being the first to market. Differentiation is the plan. In China, it is, although it is not in the United States.

Several factors contributed to Yum’s KFC’s success in China compared to other US fast-food firms. For starters, KFC has a natural advantage in that it employs chicken, which is a popular protein source in China. Thanks to Porter’s Five Forces rivalry, KFC has been able to localize its offerings better than McDonald’s, Burger King, and Pizza Hut. It has eschewed the low-cost, take-out-only, and limited-menu approach prevalent in the United States. Yumi has improved on KFC’s prior addition of a wide variety of options to its menu.

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Academic.Tips. (2023) 'Why was Yum Brands KFC so successful in China, while other US fast-food companies – such as Pizza Hut (also owned by Yum!), McDonald’s, and Burger King – were much less successful'. 20 January.

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Academic.Tips. (2023, January 20). Why was Yum Brands KFC so successful in China, while other US fast-food companies – such as Pizza Hut (also owned by Yum!), McDonald’s, and Burger King – were much less successful? https://academic.tips/question/why-was-yum-brands-kfc-so-successful-in-china-while-other-us-fast-food-companies-such-as-pizza-hut-also-owned-by-yum-mcdonalds-and-burger-king-were-much-less-success/

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Academic.Tips. 2023. "Why was Yum Brands KFC so successful in China, while other US fast-food companies – such as Pizza Hut (also owned by Yum!), McDonald’s, and Burger King – were much less successful?" January 20, 2023. https://academic.tips/question/why-was-yum-brands-kfc-so-successful-in-china-while-other-us-fast-food-companies-such-as-pizza-hut-also-owned-by-yum-mcdonalds-and-burger-king-were-much-less-success/.

1. Academic.Tips. "Why was Yum Brands KFC so successful in China, while other US fast-food companies – such as Pizza Hut (also owned by Yum!), McDonald’s, and Burger King – were much less successful?" January 20, 2023. https://academic.tips/question/why-was-yum-brands-kfc-so-successful-in-china-while-other-us-fast-food-companies-such-as-pizza-hut-also-owned-by-yum-mcdonalds-and-burger-king-were-much-less-success/.

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Academic.Tips. "Why was Yum Brands KFC so successful in China, while other US fast-food companies – such as Pizza Hut (also owned by Yum!), McDonald’s, and Burger King – were much less successful?" January 20, 2023. https://academic.tips/question/why-was-yum-brands-kfc-so-successful-in-china-while-other-us-fast-food-companies-such-as-pizza-hut-also-owned-by-yum-mcdonalds-and-burger-king-were-much-less-success/.

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"Why was Yum Brands KFC so successful in China, while other US fast-food companies – such as Pizza Hut (also owned by Yum!), McDonald’s, and Burger King – were much less successful?" Academic.Tips, 20 Jan. 2023, academic.tips/question/why-was-yum-brands-kfc-so-successful-in-china-while-other-us-fast-food-companies-such-as-pizza-hut-also-owned-by-yum-mcdonalds-and-burger-king-were-much-less-success/.

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