Increasing Brand’s Market Share Using Advertisement

Analyze an advertisement used by your focus business and suggest improvements.

The executive leadership team of your focus business has tasked you, the brand/product manager, to create a presentation that analyzes a recent advertisement used by your focus business for the ONE product or service you have selected, and suggests improvements to increase the brand’s market share. The team will use this information to make an informed decision for a future marketing campaign to increase market share. Now that you’ve successfully completed a branding/positioning strategy and business case, it’s time to focus specifically on advertising and/or sales promotions efforts to drive improvements.