The Coca-Cola Company’s Public Relations

Analyze the PESO (paid, earned, shared, owned) model of public relations.

Research how the Coca-Cola company communicates (also known as which PR tactics are used) with its public. Evaluate and describe the benefits of using the tactic (traditional and new); the appeal (see lecture notes) of the brand’s message represented through the tactic (remember that a tactic is the method/media used to communicate the message).