Analysis of Product and Primary Target Market

Conduct an analysis of the first P for your chosen company’s product or service.

Analyze the product and the company’s primary target market. What are the niche characteristics of the product and the traits of the primary target market? Analyze the branding of the product, including the intended audience and the product positioning. What influence, if any, does the brand have on its product category? Analyze the competition for the product and the overall marketing environment. Why will those strategies yield success? What would you recommend the company do in terms of this product to ensure its long-term success?