Innovations and Resources in the Automobile Industry

Discuss organizational resources and capabilities required to succeed in the automobile industry.

From a resource-based view, prior to the recent arrival of EVs, AVs, and ride-sharing, what were the valuable, rare, and hard-to-imitate organizational resources and capabilities that were required in order to succeed in the automobile industry? From a resource-based view, what will be the characteristics of the valuable, rare, and hard-to-imitate organizational resources and capabilities possessed by winners of this industry 20 years from now? AVs threaten the livelihood of millions of people who drive taxis and trucks, as well as insurers, first responders, healthcare providers, and personal injury lawyers. Ride-sharing and reduced car ownership are bad news for car dealerships, repair shops, and parts makers. From a societal standpoint, do the pros of these new innovations outweigh the cons?