The Effectiveness of the Use of Technology by ZipCar

Explain in what way technology is used by ZipCar, and why it is essential to ZipCar’s ability to deliver ”Wheels When You Want Them.”

Discuss the security challenges that exist for ZipCar and its customers and the actions the company takes to avoid or mitigate the risks. Describe the data collected on Zipsters (ZipCar customers), and analyze the way in which ZipCar uses the data for its operational and strategic success. Explain the potential risks to the privacy of ZipCar customers, and describe the ways in which the company employs technology to protect privacy. Analyze what is meant by the statement, “At the end of the day, the biggest challenge of a modern business is not finding great technology to support its model, but making sure that it doesn’t become so dependent on that technology that it creates huge vulnerabilities for itself and its customers.”