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Home/Marketing/HubSpot has begun to differentiate its products as it has learned more about its customers. Should it do more? Should its pricing strategy change too? Does the software-as-a-service pricing model work for both Marketer Marys and Owner Ollies? Should HubSpot try to immediately capture more value for either of these customers?

HubSpot has begun to differentiate its products as it has learned more about its customers. Should it do more? Should its pricing strategy change too? Does the software-as-a-service pricing model work for both Marketer Marys and Owner Ollies? Should HubSpot try to immediately capture more value for either of these customers?

It may not be advisable for Hubspot to engage both Marketer Marys and Owner Ollies in its inbound marketing strategies. As observed from the case study, Owner Ollies did not have sufficient knowledge, in addition to the fact that it was more complicated in comparison to Marketer Marys.

Moreover, even as Hubspot was a starting business, it was discovered that Owner Ollies demanded more value at the start. In spite of these apparent drawbacks, Hubspot can reap a lot of benefits from Owner Ollies just it does with Marketer Marys. Moreover, since the Saas pricing model is in favor of both of them, it is upon Hubspot to intensify its operational portfolio and capture the benefits eminent in these clients.

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Academic.Tips. (2022) 'HubSpot has begun to differentiate its products as it has learned more about its customers. Should it do more? Should its pricing strategy change too? Does the software-as-a-service pricing model work for both Marketer Marys and Owner Ollies? Should HubSpot try to immediately capture more value for either of these customers'. 30 May.

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Academic.Tips. (2022, May 30). HubSpot has begun to differentiate its products as it has learned more about its customers. Should it do more? Should its pricing strategy change too? Does the software-as-a-service pricing model work for both Marketer Marys and Owner Ollies? Should HubSpot try to immediately capture more value for either of these customers? https://academic.tips/question/hubspot-has-begun-to-differentiate-its-products-as-it-has-learned-more-about-its-customers-should-it-do-more-should-its-pricing-strategy-change-too-does-the-software-as-a-service-pricing-model-work/

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Academic.Tips. 2022. "HubSpot has begun to differentiate its products as it has learned more about its customers. Should it do more? Should its pricing strategy change too? Does the software-as-a-service pricing model work for both Marketer Marys and Owner Ollies? Should HubSpot try to immediately capture more value for either of these customers?" May 30, 2022. https://academic.tips/question/hubspot-has-begun-to-differentiate-its-products-as-it-has-learned-more-about-its-customers-should-it-do-more-should-its-pricing-strategy-change-too-does-the-software-as-a-service-pricing-model-work/.

1. Academic.Tips. "HubSpot has begun to differentiate its products as it has learned more about its customers. Should it do more? Should its pricing strategy change too? Does the software-as-a-service pricing model work for both Marketer Marys and Owner Ollies? Should HubSpot try to immediately capture more value for either of these customers?" May 30, 2022. https://academic.tips/question/hubspot-has-begun-to-differentiate-its-products-as-it-has-learned-more-about-its-customers-should-it-do-more-should-its-pricing-strategy-change-too-does-the-software-as-a-service-pricing-model-work/.


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Academic.Tips. "HubSpot has begun to differentiate its products as it has learned more about its customers. Should it do more? Should its pricing strategy change too? Does the software-as-a-service pricing model work for both Marketer Marys and Owner Ollies? Should HubSpot try to immediately capture more value for either of these customers?" May 30, 2022. https://academic.tips/question/hubspot-has-begun-to-differentiate-its-products-as-it-has-learned-more-about-its-customers-should-it-do-more-should-its-pricing-strategy-change-too-does-the-software-as-a-service-pricing-model-work/.

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"HubSpot has begun to differentiate its products as it has learned more about its customers. Should it do more? Should its pricing strategy change too? Does the software-as-a-service pricing model work for both Marketer Marys and Owner Ollies? Should HubSpot try to immediately capture more value for either of these customers?" Academic.Tips, 30 May 2022, academic.tips/question/hubspot-has-begun-to-differentiate-its-products-as-it-has-learned-more-about-its-customers-should-it-do-more-should-its-pricing-strategy-change-too-does-the-software-as-a-service-pricing-model-work/.

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Is HubSpot finding and serving the right set of customers? Given its position as a start-up company, should it widen its focus to serve any customer that comes its way? Or narrow their target by focusing exclusively on either Owner Ollies or Marketer Marys? Or by focusing exclusively on either B2B or B2C customers? Use customer lifetime value to justify your decision.
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