Marketers often exploit fear, anxiety, and guilt to appeal to their potential customers. The use of these negative aspects helps understand the motivations for human actions. Individuals will thus join an insurance policy for fear of losing their investments in case of burglaries. Those who join fitness clubs, on the other hand, constantly worry about gaining excess weight. Marketers do not seem to have alternative options because they do not lead to urgencies in customer purchases. However, the drive towards purchases based on these fears leads to purchases that do not address the real needs of the consumers. Promoting the uptake of products based on emotional appeal helps educate the public about the harm they may suffer in the face of extreme events, but these are not adequate for all products.
Crisis, fear and guilt are very common themes in marketing and advertising. Humanitarian disasters are the backdrops favored by charities to elicit donations. Fear of burglary or weather damage fuels home and contents insurance marketing. Gyms rely on our guilt about putting on a few pounds over the winter months. These are all dominant emotions- should marketers use these emotions as integral parts of their marketing campaigns? Provide an example.
Cite this page
References
Academic.Tips. (2022) 'Crisis, fear and guilt are very common themes in marketing and advertising. Humanitarian disasters are the backdrops favored by charities to elicit donations. Fear of burglary or weather damage fuels home and contents insurance marketing. Gyms rely on our guilt about putting on a few pounds over the winter months. These are all dominant emotions- should marketers use these emotions as integral parts of their marketing campaigns? Provide an example'. 17 June.
Reference
Academic.Tips. (2022, June 17). Crisis, fear and guilt are very common themes in marketing and advertising. Humanitarian disasters are the backdrops favored by charities to elicit donations. Fear of burglary or weather damage fuels home and contents insurance marketing. Gyms rely on our guilt about putting on a few pounds over the winter months. These are all dominant emotions- should marketers use these emotions as integral parts of their marketing campaigns? Provide an example. https://academic.tips/question/crisis-fear-and-guilt-are-very-common-themes-in-marketing-and-advertising-humanitarian-disasters-are-the-backdrops-favored-by-charities-to-elicit-donations-fear-of-burglary-or-weather-damage-fuels/
References
Academic.Tips. 2022. "Crisis, fear and guilt are very common themes in marketing and advertising. Humanitarian disasters are the backdrops favored by charities to elicit donations. Fear of burglary or weather damage fuels home and contents insurance marketing. Gyms rely on our guilt about putting on a few pounds over the winter months. These are all dominant emotions- should marketers use these emotions as integral parts of their marketing campaigns? Provide an example." June 17, 2022. https://academic.tips/question/crisis-fear-and-guilt-are-very-common-themes-in-marketing-and-advertising-humanitarian-disasters-are-the-backdrops-favored-by-charities-to-elicit-donations-fear-of-burglary-or-weather-damage-fuels/.
1. Academic.Tips. "Crisis, fear and guilt are very common themes in marketing and advertising. Humanitarian disasters are the backdrops favored by charities to elicit donations. Fear of burglary or weather damage fuels home and contents insurance marketing. Gyms rely on our guilt about putting on a few pounds over the winter months. These are all dominant emotions- should marketers use these emotions as integral parts of their marketing campaigns? Provide an example." June 17, 2022. https://academic.tips/question/crisis-fear-and-guilt-are-very-common-themes-in-marketing-and-advertising-humanitarian-disasters-are-the-backdrops-favored-by-charities-to-elicit-donations-fear-of-burglary-or-weather-damage-fuels/.
Bibliography
Academic.Tips. "Crisis, fear and guilt are very common themes in marketing and advertising. Humanitarian disasters are the backdrops favored by charities to elicit donations. Fear of burglary or weather damage fuels home and contents insurance marketing. Gyms rely on our guilt about putting on a few pounds over the winter months. These are all dominant emotions- should marketers use these emotions as integral parts of their marketing campaigns? Provide an example." June 17, 2022. https://academic.tips/question/crisis-fear-and-guilt-are-very-common-themes-in-marketing-and-advertising-humanitarian-disasters-are-the-backdrops-favored-by-charities-to-elicit-donations-fear-of-burglary-or-weather-damage-fuels/.
Work Cited
"Crisis, fear and guilt are very common themes in marketing and advertising. Humanitarian disasters are the backdrops favored by charities to elicit donations. Fear of burglary or weather damage fuels home and contents insurance marketing. Gyms rely on our guilt about putting on a few pounds over the winter months. These are all dominant emotions- should marketers use these emotions as integral parts of their marketing campaigns? Provide an example." Academic.Tips, 17 June 2022, academic.tips/question/crisis-fear-and-guilt-are-very-common-themes-in-marketing-and-advertising-humanitarian-disasters-are-the-backdrops-favored-by-charities-to-elicit-donations-fear-of-burglary-or-weather-damage-fuels/.