Mr. Lee, the company’s chairman, caused public humiliation by sending several malfunctioning mobile phones as gifts to its business associates. By boosting marketing and design investment, he transformed Samsung Electronics into a global leader. He helped non-Korean MBAs and PhDs adjust to their new roles in a larger, more homogeneous workforce. To change Samsung’s culture, he also adopted the structure of the conglomerate. Mr. Lee promoted western managers and designers to top positions, and he sent workers all across the world to learn about the most remarkable business techniques. Those metrics, I believe, were the foundation for Samsung Electronics’ market success.
How did Mr. Lee turn Samsung Electronics from a sleeping and bureaucratic company into a world leader?
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Academic.Tips. (2023, January 20). How did Mr. Lee turn Samsung Electronics from a sleeping and bureaucratic company into a world leader? https://academic.tips/question/how-did-mr-lee-turn-samsung-electronics-from-a-sleeping-and-bureaucratic-company-into-a-world-leader/
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Academic.Tips. 2023. "How did Mr. Lee turn Samsung Electronics from a sleeping and bureaucratic company into a world leader?" January 20, 2023. https://academic.tips/question/how-did-mr-lee-turn-samsung-electronics-from-a-sleeping-and-bureaucratic-company-into-a-world-leader/.
1. Academic.Tips. "How did Mr. Lee turn Samsung Electronics from a sleeping and bureaucratic company into a world leader?" January 20, 2023. https://academic.tips/question/how-did-mr-lee-turn-samsung-electronics-from-a-sleeping-and-bureaucratic-company-into-a-world-leader/.
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Academic.Tips. "How did Mr. Lee turn Samsung Electronics from a sleeping and bureaucratic company into a world leader?" January 20, 2023. https://academic.tips/question/how-did-mr-lee-turn-samsung-electronics-from-a-sleeping-and-bureaucratic-company-into-a-world-leader/.
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"How did Mr. Lee turn Samsung Electronics from a sleeping and bureaucratic company into a world leader?" Academic.Tips, 20 Jan. 2023, academic.tips/question/how-did-mr-lee-turn-samsung-electronics-from-a-sleeping-and-bureaucratic-company-into-a-world-leader/.
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