In the Social Dilemma (Netflix, 2020), we learn that social media companies make money by selling advertising – or, in other words, by selling users’ attention. Jaron Lanier puts it even more directly, stating, “It’s the gradual, slight, imperceptible change in your own behavior and perception that is the product.” Based on the three routes by which attitudes form and are changed, explain how specifically this “gradual, slight, imperceptible change in your own behavior and perception” occurs.

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User attention can be considered as the technique utilizing which companies can create positive attitudes among people. The study of how people create attitudes and how they alter their minds is one of the fundamental principles of social psychology. An attitude is a collection of ideas held by someone with respect for an object of attitudes, such as an individual, a product, or a specific community. It is obligatory to note that the routes by which attitudes form and are changed include affective, behavioral, and cognitive methods.

In terms of the affective route, gradual, slight, imperceptible change in behavior and perception occurs when some factor influences a person’s emotions and feelings. For instance, pictures of cute animals or little children can cause positive emotions due to their unobtrusiveness. Considering the behavioral route, which describes the effect of attitude on behavior, it is feasible to suggest classical and operant conditioning; for example, an individual realizes that a positive attitude to a product will help people.

Finally, a cognitive route, which encompasses belief and knowledge, a change in behavior can arise when an advertisement contains scientific facts that support a particular product usage.

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Academic.Tips. (2023) 'In the Social Dilemma (Netflix, 2020), we learn that social media companies make money by selling advertising – or, in other words, by selling users’ attention. Jaron Lanier puts it even more directly, stating, “It’s the gradual, slight, imperceptible change in your own behavior and perception that is the product.” Based on the three routes by which attitudes form and are changed, explain how specifically this “gradual, slight, imperceptible change in your own behavior and perception” occurs'. 20 January.

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Academic.Tips. (2023, January 20). In the Social Dilemma (Netflix, 2020), we learn that social media companies make money by selling advertising – or, in other words, by selling users’ attention. Jaron Lanier puts it even more directly, stating, “It’s the gradual, slight, imperceptible change in your own behavior and perception that is the product.” Based on the three routes by which attitudes form and are changed, explain how specifically this “gradual, slight, imperceptible change in your own behavior and perception” occurs. https://academic.tips/question/in-the-social-dilemma-netflix-2020-we-learn-that-social-media-companies-make-money-by-selling-advertising-or-in-other-words-by-selling-users-attention-jaron-lanier-puts-it-ev/

References

Academic.Tips. 2023. "In the Social Dilemma (Netflix, 2020), we learn that social media companies make money by selling advertising – or, in other words, by selling users’ attention. Jaron Lanier puts it even more directly, stating, “It’s the gradual, slight, imperceptible change in your own behavior and perception that is the product.” Based on the three routes by which attitudes form and are changed, explain how specifically this “gradual, slight, imperceptible change in your own behavior and perception” occurs." January 20, 2023. https://academic.tips/question/in-the-social-dilemma-netflix-2020-we-learn-that-social-media-companies-make-money-by-selling-advertising-or-in-other-words-by-selling-users-attention-jaron-lanier-puts-it-ev/.

1. Academic.Tips. "In the Social Dilemma (Netflix, 2020), we learn that social media companies make money by selling advertising – or, in other words, by selling users’ attention. Jaron Lanier puts it even more directly, stating, “It’s the gradual, slight, imperceptible change in your own behavior and perception that is the product.” Based on the three routes by which attitudes form and are changed, explain how specifically this “gradual, slight, imperceptible change in your own behavior and perception” occurs." January 20, 2023. https://academic.tips/question/in-the-social-dilemma-netflix-2020-we-learn-that-social-media-companies-make-money-by-selling-advertising-or-in-other-words-by-selling-users-attention-jaron-lanier-puts-it-ev/.

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Academic.Tips. "In the Social Dilemma (Netflix, 2020), we learn that social media companies make money by selling advertising – or, in other words, by selling users’ attention. Jaron Lanier puts it even more directly, stating, “It’s the gradual, slight, imperceptible change in your own behavior and perception that is the product.” Based on the three routes by which attitudes form and are changed, explain how specifically this “gradual, slight, imperceptible change in your own behavior and perception” occurs." January 20, 2023. https://academic.tips/question/in-the-social-dilemma-netflix-2020-we-learn-that-social-media-companies-make-money-by-selling-advertising-or-in-other-words-by-selling-users-attention-jaron-lanier-puts-it-ev/.

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"In the Social Dilemma (Netflix, 2020), we learn that social media companies make money by selling advertising – or, in other words, by selling users’ attention. Jaron Lanier puts it even more directly, stating, “It’s the gradual, slight, imperceptible change in your own behavior and perception that is the product.” Based on the three routes by which attitudes form and are changed, explain how specifically this “gradual, slight, imperceptible change in your own behavior and perception” occurs." Academic.Tips, 20 Jan. 2023, academic.tips/question/in-the-social-dilemma-netflix-2020-we-learn-that-social-media-companies-make-money-by-selling-advertising-or-in-other-words-by-selling-users-attention-jaron-lanier-puts-it-ev/.

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