The global strategy that Samsung is pursuing is oriented on to international level. With its mindset fixed on diversification, Samsung can reduce costs through comparative favors. Samsung is looking forward to favorable tax laws and legal services to increase its market potential. The Evolutionary approach is related to Samsung. The market is in charge of picking the winners.
They were initially carrying for quantity rather than quality. Samsung has shifted its emphasis from quantity to quality. To improve the design, Samsung modified its systems and procedures. All of this stems from the needs of the client and the desires of the market. Samsung executives took their employees on a global tour to expose them to the world and encourage them to be more open to it.