The impact of effective participatory planning on product purchasing is quite obvious as customers buy more if they are offered the items they want, even if they are not currently in a particular store. At that, it is possible to improve product purchasing by analyzing the items (colors, designs, and other aspects) in particular locations. The provision of the searched goods in a timely manner (keeping specific items in some stores or closest warehouses) can elevate sales. Customers may also be more willing to buy from specific stores when they see that their preferences or wants are considered.
Participatory planning can also improve floor displays as the company can assess the popularity of certain items or aspects mentioned above in particular places. Based on this analysis, it is possible to improve floor displays as the customers will be able to clearly observe the available inventory. Stores’ space will be managed more effectively, which will enhance every store’s performance. By displaying the most popular items (based on the analysis of preferences), each store will increase sales, as people would be able to purchase goods they find desirable once they come to the nearest store.
As far as sales associates’ job satisfaction, it can also be affected as employees would understand the needs of the customers they serve and will be able to meet these needs more effectively. The satisfaction of customer needs and the absence of conflict situations contribute to employees’ job satisfaction. Importantly, sales associates can take an active part in planning and forecasting, which will also have a positive effect on their job satisfaction and performance. This kind of empowerment can enhance employees’ motivation as they will play a more active role in the process of service provision.