Nordstrom concentrates on balancing technology and the provision of personal service. This is a beneficial strategy that can help the organization grow. Online sales can become the core operation that will imply hiring additional employees and constructing more warehouses. However, stores should also remain an important space where customers can receive personalized service.
Some strategies to consider can be enabling customers to create designs (and combinations of existing items, with the focus on those in low demand). This option can be available via the company’s website and other online platforms, such as social media. Stores can become the areas where these new designs can be showcased. It is possible to use the corresponding software to forecast the demand for some items. Based on these forecasts, the company’s employees can create new combinations of items to be purchased or new designs. The analysis of demand should involve the evaluation of purchases in specific geographic locations.
As for stretch goals for the company, it is possible to aim at increasing sales in all stores and expanding the array of customers (based on their age and income) by 25%. The current trend is associated with customers’ growing preference for online sales, while stores are still able to be a place where personalized service is provided. The company targets young adults adults, but it is possible to pay more attention to the cohort of people who are 65 or older. Stores can become the basic platform for attracting these customers. Hence, it is important to develop diverse incentives aimed at increasing both online and offline sales.