Assume you are in charge of developing the strategy for an international company in the UAE that sells products in 50 different countries worldwide. One of the issues you face is whether to employ a multi-domestic, global, or transnational strategy. Suppose your company’s product is large home appliances such as washing machines, ranges, ovens, and refrigerators. Would it seem to make more sense to pursue a multi-domestic strategy, a global strategy, or a transnational strategy? Why?

The company specializing in manufacturing such appliances as ovens, washing machines, and refrigerators can use a transnational strategy that combines several features of multi-domestic and global ones. Although most devices are primarily standardized and required by customers from different countries, it is necessary to consider local preferences.

For instance, clients can have diverse power systems or need various appliances according to their lifestyles, customs, and climatic zones. Thus, the transnational strategy is the most advisable for the firm offering devices.

Answer by Academic.tip's expert
An answer to this question is provided by one of our experts who specializes in business & economics. Let us know how much you liked it and give it a rating.

Cite this page

Select a citation style:

References

Academic.Tips. (2023) 'Assume you are in charge of developing the strategy for an international company in the UAE that sells products in 50 different countries worldwide. One of the issues you face is whether to employ a multi-domestic, global, or transnational strategy. Suppose your company’s product is large home appliances such as washing machines, ranges, ovens, and refrigerators. Would it seem to make more sense to pursue a multi-domestic strategy, a global strategy, or a transnational strategy? Why'. 15 March.

Reference

Academic.Tips. (2023, March 15). Assume you are in charge of developing the strategy for an international company in the UAE that sells products in 50 different countries worldwide. One of the issues you face is whether to employ a multi-domestic, global, or transnational strategy. Suppose your company’s product is large home appliances such as washing machines, ranges, ovens, and refrigerators. Would it seem to make more sense to pursue a multi-domestic strategy, a global strategy, or a transnational strategy? Why? https://academic.tips/question/assume-you-are-in-charge-of-developing-the-strategy-for-an-international-company-in-the-uae-that-sells-products-in-50-different-countries-worldwide-one-of-the-issues-you-face-is-whether-to-employ-a-3/

References

Academic.Tips. 2023. "Assume you are in charge of developing the strategy for an international company in the UAE that sells products in 50 different countries worldwide. One of the issues you face is whether to employ a multi-domestic, global, or transnational strategy. Suppose your company’s product is large home appliances such as washing machines, ranges, ovens, and refrigerators. Would it seem to make more sense to pursue a multi-domestic strategy, a global strategy, or a transnational strategy? Why?" March 15, 2023. https://academic.tips/question/assume-you-are-in-charge-of-developing-the-strategy-for-an-international-company-in-the-uae-that-sells-products-in-50-different-countries-worldwide-one-of-the-issues-you-face-is-whether-to-employ-a-3/.

1. Academic.Tips. "Assume you are in charge of developing the strategy for an international company in the UAE that sells products in 50 different countries worldwide. One of the issues you face is whether to employ a multi-domestic, global, or transnational strategy. Suppose your company’s product is large home appliances such as washing machines, ranges, ovens, and refrigerators. Would it seem to make more sense to pursue a multi-domestic strategy, a global strategy, or a transnational strategy? Why?" March 15, 2023. https://academic.tips/question/assume-you-are-in-charge-of-developing-the-strategy-for-an-international-company-in-the-uae-that-sells-products-in-50-different-countries-worldwide-one-of-the-issues-you-face-is-whether-to-employ-a-3/.


Bibliography


Academic.Tips. "Assume you are in charge of developing the strategy for an international company in the UAE that sells products in 50 different countries worldwide. One of the issues you face is whether to employ a multi-domestic, global, or transnational strategy. Suppose your company’s product is large home appliances such as washing machines, ranges, ovens, and refrigerators. Would it seem to make more sense to pursue a multi-domestic strategy, a global strategy, or a transnational strategy? Why?" March 15, 2023. https://academic.tips/question/assume-you-are-in-charge-of-developing-the-strategy-for-an-international-company-in-the-uae-that-sells-products-in-50-different-countries-worldwide-one-of-the-issues-you-face-is-whether-to-employ-a-3/.

Work Cited

"Assume you are in charge of developing the strategy for an international company in the UAE that sells products in 50 different countries worldwide. One of the issues you face is whether to employ a multi-domestic, global, or transnational strategy. Suppose your company’s product is large home appliances such as washing machines, ranges, ovens, and refrigerators. Would it seem to make more sense to pursue a multi-domestic strategy, a global strategy, or a transnational strategy? Why?" Academic.Tips, 15 Mar. 2023, academic.tips/question/assume-you-are-in-charge-of-developing-the-strategy-for-an-international-company-in-the-uae-that-sells-products-in-50-different-countries-worldwide-one-of-the-issues-you-face-is-whether-to-employ-a-3/.

Copy