Incentives that influence an organization to use international strategies have a broader range beginning with the potential to acquire a wider market and apply ingenious technology that permits the most effective integration of culture, capital, and trade. The pressure resulting from growing universal product demand, an extension of companies’ product life cycle, and gaining access to potential scarce resources also form incentives for international integration of operations. Another significant incentive is the potential for enormous demand for services and goods by individuals in developing marketplaces.
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