Although over the past few decades, the entire world has switched to using digital technologies, the word itself seems to appear quite rarely in everyday speech. Indeed, instead of calling the corresponding media “digital,” most people refer to it as “modern media”; likewise, the phrase “digital data” is also replaced with more exact characteristics, e.g., “computer data,” etc. The tendency to replace the word “digital” with its more specific situational synonyms is quite understandable: at first, the “digital” was used as the opposite to the “analog”; now that the latter has been ousted by the former completely, there is no reason to restate the obvious characteristics. Therefore, when the word “digital” is used, I feel like the person saying it may be afraid of being too specific, talks about a specific technological issue, such as a digital signal, or wants to draw the line between a digital and an analog device.
Nevertheless, the word “digital” is still closely related to modern media as the means to transmit data. As a result, it is often used when company representatives talk about making informational systems digital. As Oz explains, companies include the information acquired from modern (digital) media for their strategic planning purposes. More importantly, companies use digital media, especially modern information systems, to “seize opportunities,” which new media opens in front of them. Also known as SISs, Strategic Information Systems help use the data acquired through digital media as the basis for the company’s marketing and production strategy.