Uber Company’s Marketing Strategy Recommendations

For Uber, what is the impact on the share of revenues with autonomous cars and the impact on BMH? Are they short or long-term flexibility?

Based on ridesharing, $10 per trip excess incentives:

  • What are the revenues for drivers (who are suppliers) and Uber revenues?
  • What is your analysis to test the reasonableness of the average $10 trip?
  • Who wins, and who loses? Why with supporting analysis?
  • What are other stakeholders to consider?
  • What grade (A, B, C, or D) would you give yourself on how well-positioned Uber is going forward to take advantage of market opportunities?
  • What are your marketing strategy recommendations?
  • Is Uber following offense or defense marketing strategies, and what do you recommend?