Uber Company’s Marketing Strategy Recommendations

For Uber, what is the impact on the share of revenues with autonomous cars and the impact on BMH? Are they short or long-term flexibility?

Based on ridesharing, $10 per trip excess incentives:

• What are the revenues for drivers (who are suppliers) and Uber revenues?
• What is your analysis to test the reasonableness of the average $10 trip?
• Who wins, and who loses? Why with supporting analysis?
• What are other stakeholders to consider?
• What grade (A, B, C, or D) would you give yourself on how well-positioned Uber is going forward to take advantage of market opportunities?
• What are your marketing strategy recommendations?
• Is Uber following offense or defense marketing strategies, and what do you recommend?