Design a sales promotion program to increase lunch sales for Café Sunshine.
Café Sunshine is a fictional coffee and sandwich shop in the fictional US city of Seaside. It is located in the business district of the city, and its target market is people who work in the area. The café is extremely busy in the morning, selling coffee, muffins, and breakfast sandwiches. The business also picks up from 2:00-3:30 pm, when customers come in for afternoon coffee and treat. However, business is a little slow at lunchtime. The owners would like to increase lunch business. They have asked you, a marketing communications expert, for help. Create a sales promotion campaign using one of the following tools: samples, premiums, or contest/sweepstakes/game.