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Travelodge UK’s Ability to Sustain Strategic Advantage
Evaluate Travelodge UK’s ability to sustain strategic advantage where a strategic issue of price competition as the external factor has been identified.
In relation to the key strategic issue of fierce price competition, use 2 of the following models/theories to critically assess Travelodge UK’s ability to respond to the external factor. The choice of models includes Bowman’s Clock, Stakeholder Analysis, Value Chain, VRIO and Cultural Analysis.